Laundry Products consist of laundry detergents, stain removers and fabric softeners. Globally, consumers are concerned about the performance of these products while being more environmentally friendly.
Studies by the government reveal that consumers spend significantly less time on cleaning and household tasks than in previous generations, therefore, cleaning products are now designed to be more convenient and easier to use. The products in the household cleaners segment is subdivided into surface cleaners, glass cleaners, specialty cleaners and bleaches.
Rise in demand for air care and increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. The air freshener market can be segmented on the basis of end-use including gels and candles, car air freshener, sprays/aerosols, electric air fresheners and other household fresheners.
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